Cultures of Internet Celebrity On Youtube – Crystal Abidin


YouTube and other digital platforms have changed both how we interact with brands and what is considered as a desirable career path. Changing business logics push companies to create meaningful connections with their customers, while globally there is a growing number of people who want to become generational influencers through such platforms as YouTube.

But what does this all mean for brand owners and organizations? Why should you care about the rising importance of YouTube?

Brand Experience through New Media
15 March 2018, Aalto University, Finland

Video by Aalto University Communications 2018

Aalto University

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