How YouTube Search Works

#youtube100

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Like Google’s search engine, search on YouTube strives to surface the most relevant results according to keyword queries. Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those. Search results are not a list of the most-viewed videos for a given query.

Tips:

• See what words people use to find your channel in the YouTube Analytics Traffic Sources report by clicking in the ‘YouTube Search’ box.

• Consider incorporating the most relevant search terms for each of your new videos. You can add them as titles and descriptions — as long as they’re accurate (and not excessive).

• Consider implementing YouTube’s Translation tools to reach an international audience.

• Brainstorm new video ideas by looking at search results for popular and less competitive queries. Identify opportunities to serve an audience that isn’t already well-served.

• Remember to check the ‘trending’ tab for topics that appeal to you or may be specific to your niche.

MYTH: “My videos have fully optimized titles and descriptions. Why don’t they rank higher?”

TRUTH: Search considers many signals, including the watch time of a particular video for a particular query.

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YouTube Creators


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